https://www.eastpointco.com/home daily 1.0 2025-09-03 https://images.squarespace-cdn.com/content/v1/5f467629da26095fa4ab97f3/1600388554232-FCYNMS9ZKXK98UM30VO4/4.png Home - Grow On Your Terms What type of support do you really need to help you grow your business in your industry and market? East Point helps you make smart choices on where to spend and how to measure the success of your initiatives. Your business comes first. We are candid about what you don’t need while focusing on what you do. https://images.squarespace-cdn.com/content/v1/5f467629da26095fa4ab97f3/1600439056722-TJKVZYEXDVVRNZUKPGE1/Map.png Home - Find Your Path Whether you are ready to commit to a comprehensive communications and marketing plan for your business, just browsing or somewhere in between, East Point has tools, resources and capabilities to help you move your business forward. 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Jacqui shares her insights on the messaging and engagement missteps made in Sara Gideon’s campaign for US Senator in the state of Maine. https://images.squarespace-cdn.com/content/v1/5f467629da26095fa4ab97f3/1602268534006-J5MIXR42CED5R4E3JJS2/download.png Leadership - Bizwomen: Tips on how to work from home Business Journal’s Bizwomen contributor Caitlin Mullen shares tips and tricks from Jacqui Walpole on how to ramp up a home office when workers suddenly find themselves require to work from home. https://images.squarespace-cdn.com/content/v1/5f467629da26095fa4ab97f3/1602268508171-XEFM3YVJ1XZODNU7LA5I/podcastlogo.png Leadership - Suddenly Working from Home In March 2020, before lockdowns and social distancing take root, Jacqui and podcast host Pilar Orti discuss the potential need for workers to prepare for a quick transition to remote work. https://images.squarespace-cdn.com/content/v1/5f467629da26095fa4ab97f3/1602268723139-A9RMYX86FAH9IY3894V7/cSZzBRNu_400x400.png Leadership - How to Communicate in Today’s Charged Atmosphere Jacqui highlights important lessons for communicating in today’s environment, including: understanding sensitivities; managing reputation; having a response team in place; providing context around decisions; and, knowing when to act. https://images.squarespace-cdn.com/content/v1/5f467629da26095fa4ab97f3/1602170305875-J6R4HN5W8RQ1I6FJLGVJ/0.jpg Leadership https://images.squarespace-cdn.com/content/v1/5f467629da26095fa4ab97f3/1602268485549-TX9EU4EKDRAPO7IYPJ85/podcastlogo.png Leadership - Transitioning to Remote: Adopting New Tech - and a New Mindset Jacqui shares thoughts and insights about the journey organizations take to working remotely. When a shift to remote works, it’s not all about the tech; it’s about connection, communication and address the different needs of the people you employ.